Apotekarnes Julmust – Santas Workshop

Carlsberg’s software drink Apotekarnes Julmust, is a classic drink for all Swedish people and the number one choice during Christmas. Since the film first aired in 2012, it has been shown every year and is starting to achieve status of a classic TVC. We were of course inspired by Santa’s Workshop from 1932 when we directed and produced this film in old-school frame-by-frame, hand-drawn cel-animation.

Client: Apotekarnes Julmust
Agency: Åkestam Holst
Directed and Produced by: FILMIC ART