Volvo Polestar – Breakdown

We made this story by filming a large number of specially adapted ink sequences that were then combined with 3D animation. A rewarding and interesting process, which meant a mixture of both analogue and digital technologies. Some of them we needed to think from scratch and invent in a first development phase for the project where we mixed different liquids, inks and print solutions that became the methods that were then applied to the whole production. At the end of our pipeline we finally worked with a number of different types of mapping techniques when we returned everything to 3D and digital compositing to get the final result. Hope you like 🙂