Indulgent

Every swede knows the catch-phrase ‘Go och Glad, Kexchoklad’, which ruffly means ‘Good and Happy, Chocolate Wafer’ (it rhymes in swedish). This tasty treat is the single largest product on the Swedish confectionery market. And to advertise it, they contacted us to create the choco bar in 3D and animate it in a creative way to their brand song. It looks simple and clean but there was a lot of work getting the right textures and precise colors to make it as true to real life as possible.