Chasing Sunrise

  • Client

    Lynk & Co
  • Agency

  • Category

    3D, Car Ad

Together with Animal, we helped Lynk & Co create a visual journey for their concept car The Next Day that they presented at a conference in 2022. In the early stages of developing the film we explored different types of worlds through which the car would travel. It resulted in a series of moods showcasing different aspects of the car. Lynk & Co created this car to reimagine what an automobil could be in all of its potential. They produced one copy of the car for the conference and showed this film to build the story. Everything in the film is made in 3D and we had control over the whole process from storyboard to grading. Filmic Art took care of all design development of environments, from R&D to the creation of the final shots, down to the finest detail.