• Client

    Rema 1000
  • Agency

    McCann Oslo

Together with McCann Oslo and their client ‘Dyrevernalliansen’/supermarket chain ‘REMA 1000’ we got the brief to tell a story that was fun and enlightning, introducing a new chicken breed for the first time in Norway. It’s called Hubbard and have some advantages over other breeds. It’s a chicken that lives longer, has more freedom and in sum is cooler than other chickens. The agency McCann Oslo, wanted us to make the film highly realistic in terms of chicken look and at the same time put a big smile on your face. To achieve this, we choose to work with a mix of techniques including 3D-creatures and live birds shot on location in Trondheim, Norway.

In parallel with the production of the shoot, we built and rigged a detailed 3D model of Hubbard and also developed our own technique for the feather system of the bird. We worked closely with dancers and our animators to get the right style on the dance while at the same time achieving credibility in the movements of our chickens. That’s one amazing chicken!!