For ages, the granola brand ‘START’ has been an important part of the Swedish breakfast table. And this time around, the brand has gotten a fresh new look for the new flavours – thanks to the people at Food & Friends. And they reached out to us and wanted to make a series of short adverts in 3D, where we show off both packaging and the content. Because every object is made in 3D, we had full control and was able to create playful movements and cuts to make the food look as delicious as it is and representative of the brand.