{"id":12123,"date":"2024-04-25T16:49:02","date_gmt":"2024-04-25T14:49:02","guid":{"rendered":"https:\/\/filmicart.com\/?post_type=work&#038;p=12123"},"modified":"2024-04-25T16:49:02","modified_gmt":"2024-04-25T14:49:02","slug":"logo-update","status":"publish","type":"work","link":"https:\/\/filmicart.com\/en\/work\/logo-update\/","title":{"rendered":"Logo Update"},"content":{"rendered":"\n<section id=\"project-header-block_8ed3d657e868815f8c087b4301b01c64\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI4-cover-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/P6eBbSlZP8s\" data-fancybox=\"video-https:\/\/youtu.be\/P6eBbSlZP8s\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/P6eBbSlZP8s\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_235f66523dd5086a9e5569bd3dc82bf2\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Logo Update<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Hearts of Iron<\/li><li><h3>Studio<\/h3>Paradox Interactive<\/li><li><h3>Category<\/h3>Logo Design<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>The strategic war game &#8216;Hearts of Iron&#8217; wanted to update their current logo by making adjustments to it. We quickly found the logo lacking contrast and readability. The slab serif has a low x-height and in combination with its thick stems, it almost disappeared into a big blob in smaller sizes. So we took the present shapes and increased their hight, made stems slimmer and adjusted negative shapes so they wouldn&#8217;t intersect in 3D.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_cb6b8090fc6d4117ac55377c5e4355ae\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"12123\" data-blockid=\"block_cb6b8090fc6d4117ac55377c5e4355ae\" data-total=\"5\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 62.976%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_cb6b8090fc6d4117ac55377c5e4355ae\" data-fancybox=\"mediagrid\" data-caption=\"HOI-logo-lines-16-9\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI-logo-lines-16-9.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI-logo-lines-16-9.jpg\" alt=\"Animation and 3D for Hearts of Iron.\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_cb6b8090fc6d4117ac55377c5e4355ae\" data-fancybox=\"mediagrid\" data-caption=\"HOI4-keyart-1-1\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI4-keyart-1-1.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI4-keyart-1-1.jpg\" alt=\"Animation and 3D for Hearts of Iron.\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 99.2%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"HOI-logo-before-after\" data-src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI-logo-before-after.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12134\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI-logo-before-after.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_cb6b8090fc6d4117ac55377c5e4355ae\" data-fancybox=\"mediagrid\" data-caption=\"HOI4-smaller-sizes-1-1\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI4-smaller-sizes-1-1.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2024\/04\/HOI4-smaller-sizes-1-1.jpg\" alt=\"Animation and 3D for Hearts of Iron.\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":12126,"template":"","animation":[14,106],"class_list":["post-12123","work","type-work","status-publish","has-post-thumbnail","hentry","animation-games-animation","animation-logo-graphics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo Update - Filmic Art<\/title>\n<meta name=\"description\" content=\"We re-designed Heart of Irons logo and made up for the lack of contrast and readability it had. See the transformation here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filmicart.com\/en\/work\/logo-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo Update\" \/>\n<meta property=\"og:description\" content=\"We re-designed Heart of Irons logo and made up for the lack of contrast and readability it had. 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