{"id":9754,"date":"2018-06-14T15:39:00","date_gmt":"2018-06-14T13:39:00","guid":{"rendered":"https:\/\/filmicart.com\/?post_type=work&#038;p=9754"},"modified":"2023-05-09T22:38:31","modified_gmt":"2023-05-09T20:38:31","slug":"adlibris-sommarlasning","status":"publish","type":"work","link":"https:\/\/filmicart.com\/sv\/work\/adlibris-sommarlasning\/","title":{"rendered":"Sommarl\u00e4sning"},"content":{"rendered":"\n<section id=\"project-header-block_07d0a7c230e1354c2edd110da0cbb879\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmicart.com\/wp-content\/uploads\/2022\/06\/Adlibris-sommar-kampanj-main_16-9-scaled.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/vimeo.com\/129414417\" data-fancybox=\"video-https:\/\/vimeo.com\/129414417\" href=\"https:\/\/player.vimeo.com\/video\/https:\/\/vimeo.com\/129414417\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_3549cea8d954578e4cde5563dc54a504\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Sommarl\u00e4sning<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Adlibris<\/li><li><h3>Category<\/h3>VFX, 3D<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>F\u00f6r Adlibris tog vi fram ett nytt koncept f\u00f6r hur deras reklamfilmer skulle se ut. Snarare \u00e4n att enbart jobba med pris \/ produkt som \u00e4r vanligt bland traditionella e-handlare s\u00e5 ville vi f\u00f6ra in ett element av m\u00e4nsklig n\u00e4rvaro d\u00e5 Adlibris personal ofta agerar kurerande och f\u00f6resl\u00e5r vilka b\u00f6cker som deras kunder ska l\u00e4sa. Produktionsm\u00e4ssigt l\u00f6ste vi det genom att vi filmade i studio d\u00e4r vi stylade fyra olika milj\u00f6er beroende p\u00e5 s\u00e4song (v\u00e5r, sommar, h\u00f6st, vinter). V\u00e4l i postproduktionen modellerade vi sedan b\u00f6ckerna som skulle promotas i respektive film i 3D och motion-trackade dem. P\u00e5 s\u00e5 vis kunde vi enklare byta ut b\u00f6ckerna under \u00e5ret snarare \u00e4n att beh\u00f6va filma om allt igen.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_534738a8e7227d219adf16f08394e8fb\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"9754\" data-blockid=\"block_534738a8e7227d219adf16f08394e8fb\" data-total=\"4\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_534738a8e7227d219adf16f08394e8fb\" data-fancybox=\"mediagrid\" data-caption=\"Adlibris-sommar-kampanj-16-9\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_534738a8e7227d219adf16f08394e8fb\" data-fancybox=\"mediagrid\" data-caption=\"Adlibris-sommar-kampanj-4-5\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-4-5-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-4-5-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_534738a8e7227d219adf16f08394e8fb\" data-fancybox=\"mediagrid\" data-caption=\"Adlibris-sommar-kampanj-BTS-9-16\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-BTS-9-16-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-BTS-9-16-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_534738a8e7227d219adf16f08394e8fb\" data-fancybox=\"mediagrid\" data-caption=\"Adlibris-sommar-kampanj-BTS-16-9\" href=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-BTS-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmicart.com\/wp-content\/uploads\/2021\/11\/Adlibris-sommar-kampanj-BTS-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":9755,"template":"","animation":[19],"class_list":["post-9754","work","type-work","status-publish","has-post-thumbnail","hentry","animation-film-vfx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - 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