NIRA DYNAMICS is a world-leading developer of advanced software that help increase the comfort and safety in modern cars. The challenge for us at FILMIC was that the client wanted four films that should be taking part in different geographical environments during both day and night. On top of that, no existing car-model could be used. After a rather long internal debate, we decided to go for a full-CGI solution. Apart from the mock-up car, all environments are built from scratch. Thus, mountains and roads and all the plants you see, are made in 3D.