Featuring Mabel

  • Client

    H&M x Kangol
  • Agency

    B-Reel Agency
  • Category

    Film with VFX

H&M teamed up with the iconic streetwear brand ‘Kangol’ and created a 90’s inspired collection. To launch the campaign we helped the agency B-Reel with creating Instagram filters and putting together a music video with popstar Mabel (daughter of Neneh Cherry). Collaborating with B-Reels Art Director we designed the backgrounds and VFX that are all 3D. We were inspired by the 90’s music video easthetics. The music video was shot in a bluescreen studio in London. We also delivered 3D assets from the video to the Spart AR team in Spain.