Fuel Legends

  • Client

  • Agency

    Grid Branding

We created a bold and fun advert for Maxim to advertise their new line of sports nutrition targeted towards gaming enthusiasts and e-sport players. Their bars + tablets was modeled and recreated in 3D from photos and observation of the texture and body of the bar. Everything is made in 3D and composited together with motion graphics in after effects. Classic gaming aesthetics like bright blue and purple colors was mixed together with glitches, animated elements and pixel art to engage the crowd and make the product even more desirable.